Disclosure
Money Questions, Answered Directly
We'd rather answer the obvious questions plainly than write a vague policy statement nobody actually reads.
Do you make money from this site?
Yes. Some links here are affiliate links, and if you sign up for a builder through one, we may earn a commission at no cost to you. This funds a real part of the testing work behind every review.
Does a builder paying you more get a better score?
No. Every builder is scored against the same published Methodology regardless of any commercial relationship. Testing happens first and scoring follows from that testing — the affiliate arrangement, if one exists, gets sorted out afterward and never touches the number.
How do we actually know that's true?
Fair question, and we'd rather earn that trust than just assert it. The people running our tests and writing reviews don't see which affiliate deals bring in the most revenue, and nobody's pay depends on how a review performs commercially. If a partner platform's quality genuinely dropped, we'd lower the score and say so — that's the real test of whether this separation holds, not just our saying it does.
What if a builder has no affiliate program at all?
It gets covered with exactly the same depth as one that does. Several builders on this site carry zero commercial relationship to us, scored identically to ones that do — testing doesn't depend on whether there's money to be made from the recommendation.
What would you never do?
Accept payment for a guaranteed positive review or a specific score. Let a builder preview or approve review copy before it goes live. Soften a real weakness — a confusing editor, a rigid template system — because the platform pays a commission. If a review here ever reads like it was written by the platform's marketing team, that's a genuine mistake worth reporting through our Contact page.
Do you run sponsored content?
Not currently. Every review, comparison, and shortlist exists because our team chose to test that builder, not because someone paid for coverage. If that ever changes, sponsored material would be clearly labeled and kept entirely separate from our scored, tested content.
Why does this matter more here than in most product categories?
Website-builder affiliate commissions can run high, which is exactly why we think the separation matters more here, not less. A site with that much financial incentive and no visible boundary between revenue and scoring shouldn't be trusted blindly, including this one — judge us by whether real weaknesses actually show up in reviews of high-commission builders.
This page seems out of date or inconsistent — what now?
Tell us. This policy gets updated whenever our actual practices change, but if you spot something that doesn't match reality, our Contact page is the right place to flag it.
Do you ever accept free products or licenses for testing?
Occasionally, yes — a vendor might provide a complimentary license so we can test a feature set that would otherwise require a paid plan. This doesn't change our process or our scoring; we'd test and score the same product identically if we'd paid for it ourselves, and we note it here rather than pretending it never happens.
What about editorial staff owning stock in a builder's parent company?
We don't currently have this situation, but if it ever arose, we'd disclose it explicitly on the relevant review rather than folding it into this general page — a conflict specific to one product deserves a specific note, not a blanket policy buried in a page most readers only skim once.
Can a builder ever get removed from this site entirely?
Yes, and it has happened. If a platform's quality drops sharply, its ownership changes in a way that raises real concerns, or it accumulates enough of a pattern of user-hostile practices, we'll pull it from active coverage rather than leave a stale, misleading score standing indefinitely.