Format
Format is purpose-built for photographers and visual creatives, with client proofing and print-sales tools most general builders don't offer.
Every template is designed around showcasing images and creative work, with generous whitespace and image-first layouts.
The editor is straightforward for portfolio-style content, though less flexible than general-purpose builders for non-portfolio layouts.
SEO tools cover the basics, adequate for a personal portfolio but not built for large-scale content SEO.
Print sales and client proofing integrations are Format's standout commerce feature, tailored specifically to photographers' workflows.
Plans start around $6.62/mo billed annually, positioned specifically for working photographers and creatives.
Email support with response times generally reported as fast, plus a portfolio-specific help center.
Format review in depth
Who Format Is For
Format is a website builder made specifically for photographers and visual artists. It is a strong match for wedding and portrait photographers, commercial shooters, illustrators, and artists who need a portfolio site plus tools for delivering work to clients and selling prints. If you are not a visual creative, a general builder will serve you better.
Portfolio-First Templates
Every Format template is designed to present images: full-screen galleries, grid layouts, horizontal scrolling, and minimal navigation that keeps attention on the work. Because the templates share this focus, it is hard to choose a poor one — the main decision is which gallery style suits your type of photography. Keep the portfolio tightly edited; a small set of your best images makes a stronger impression than everything you have ever shot.
Client Proofing
Proofing is Format's most valuable professional feature. You can create private, password-protected galleries where clients view a shoot, mark favorites, leave comments, and download selected images. This replaces separate proofing services and keeps client work under the same brand as your portfolio — a clear advantage for photographers who deliver many sessions each month.
Selling Prints and Products
Format supports an online store for prints and other products, including print fulfilment through lab partners, so orders can be produced and shipped without handling every package yourself. You can also sell digital downloads and services. Check which features and how many products each plan includes, since commerce capacity grows with the plan tier.
Pricing and Support
There is no permanent free plan, only a free trial. Plans are priced for working professionals and step up in storage, proofing capacity, and store features. Support is available by email with a help center focused on portfolio tasks.
The Bottom Line
Choose Format if you are a photographer or visual artist who wants an elegant portfolio together with client proofing and print sales in one system. Its narrow focus is the reason to choose it — and the reason others should look elsewhere.
- 1Start a Format trial
Sign up at format.com — a free trial is available before you commit to a plan.
- 2Choose a portfolio template
Select a template designed around your type of work (photography, design, fine art).
- 3Upload and organize your work
Upload images or projects and organize them into galleries or collections.
- 4Set up client proofing or print sales
Enable proofing galleries for client work, or connect print sales if you sell prints.
- 5Publish your portfolio
Connect a domain and publish your finished portfolio site.
